When it comes to raising money from your donation pages I think every bit of advice can help. Here are some suggestions from the blog of John Haydon’s: “19 Ways to Raise More Money From Your Donation Pages.”
This should get your donation page on track:
- Ditch the vintage PayPal button
- Write a powerful headline
- Use fewer words – Only focus on your story and your call-to-action
- Limit paragraphs to 2-3 sentences
- Use pictures
- Use white space to direct the eye
- Remove the sidebars and navigation menue
- Reduce steps to donate
- Only ask for what’s required
- Write copy in second person narrative – The word “you”
- Pick on call to action
- Repeat the CTA three times
- Use bullet points and numbered items
- Use big fonts
- Use big buttons
- Keep it above the fold
- Make it mobile
- Optimize your donation pages for search engines
- Create a seamless donor experience across all marketing channels
Written by Tracy Karbus of Elite Auctions & Fundraising Services with information from John Haydon.