1. Hire a professional fundraising auctioneer. DO NOT use a volunteer or inexperienced auctioneer here; your results will be much more dismal and your audience will feel like they are having their teeth pulled during the auction.
2. Fill your audience with people that have the means to support your cause. You have to have money in the room to have a great revenue outcome.
3. Procure desirable, higher dollar items to sell. Find out what your audience is interested in and the price range they can afford.
4. Don’t have too many items in your live auction. A good rule of thumb is to not exceed 30-45 minutes for your live auction. It takes me about 3 minutes per item so about 8-12 live auction items is perfect.
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Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services.