THE MOST IMPORTANT INGREDIENT FOR A SUCCESSFUL FUNDRAISING EVENT…
THE RIGHT PEOPLE IN THE ROOM
WHO ARE THE “RIGHT PEOPLE”?
They are the people who understand and believe in your cause and have the means and desire to monetarily support that cause.
A FUNDRAISING EVENT IS JUST THAT.
A fundraising event first and foremost should be seen as an opportunity to focus on raising as much money as possible for your cause. If the majority of the guests in the room cannot afford to give generously then you are allowing that opportunity to slip away.
QUALITY NOT QUANTITY:
Perhaps that sounds insensitive to the many volunteers and employees associated with your organization so let me give a quick example of why having the “right people” in the room is the most important ingredient for a successful fundraising event. If at your event you have 100 guests with the means to generously support your cause rather than 300 who perhaps cannot; you will raise exponentially more money and the cost of putting on the event will be less thus insuring your organization can continue to effectively serve your community now and in the future.
By Connie Waddell, CEO of Elite Auctions and Fundraising Services
Coming Soon: How to Insure you have the Right People In The Room.