Category: charity auctioneer

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How many People should attend a Fundraising Auction Event to ensure SUCCESS?

Every nonprofit and school want to have hundreds of people attend their fundraiser, but is this really the measure of a successful event?

The question should be: “How many people will give and at what levels will they give?”

Just because an event has 800 people in attendance does not necessarily mean that the event is a success on the revenue side of things.  This is where mining your database of past attendees comes in extremely handy and really is an absolute must before you send out your invitations.  Look at past event records and see who is giving and who is not; it should become very apparent who you want to fill your seats with for your next charity auction gala.  I would rather have 100 people with the means to support your cause in the seats then 500 people who are there to simply party.  Not only will it cost the nonprofit a lot more to provide a venue large enough to house 500 people but it will cost immensely more to feed 500 people versus 100.

As an example: A room full of 100 power bidders may generate an average of $1,000 per person of revenue which equates to a gross of $100,000 versus a room of 500 people who generally came to party which may equate to an average of $100 per person or $50,000 gross with a much higher expense to house and feed them.

Your homework should be done several months in advance using data from the past 3 years of events to determine who should receive invitations.  I’m not saying that all events should have lighter attendance because if you happen to have 500 loyal supporters that plan on giving then invite all of them.

Don’t forget to hire an experienced, professional fundraising auctioneer and consultant like Elite Auctions and Fundraising Services to help insure your event’s success.  The results far outweigh the investment!

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

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Free Fundraising Auctioneer

Fundrasing event ballroom


So you are planning a fundraising auction event for a nonprofit or school and you need an auctioneer, but you are limited on budget and one of your board members knows a guy that knows a guy that will come do your auction for free.  You agree to this and the big night comes, with all the planning completed, all the money spent on venue, food, décor, DJ, sound services and equipment, etc. and you have high hopes for a record breaking year.  The free auctioneer gets on stage and barely knows what your nonprofit stands for, was just handed a list of auction items an hour prior, and has had a few cocktails because you told him if he came for free that you’d give him and a guest a couple spots at a table.  He is more in a guest mentality than a worker mentality.  Many times he doesn’t have any benefit auction training or experience and you are entrusting this guy to raise you thousands of dollars?  

More than likely your fundraising efforts will be a flop, you might have a great party, but your fundraising will fall short nine times out of ten.  
Hiring a Professional Fundraising Auctioneer?  Click Here to see what you’re actually getting.

Professional benefit auctioneers are not only a part of your event that night but far in advance of your event as well.  This planning and consulting is what brings your event to the next level.  If you hire a professional benefit auctioneer he or she will show you creative and effective ways to bring in more funds than you would have ever imagined!  The extra funds will far out way the cost of doing business with that auctioneer and make your guests leave the event wanting to attend the next one.  A professional fundraising auctioneer, in essence, will pay you to hire him/her so you are not only saving money, you are making money!  

I leave you with one question:  “If I could show you one technique that would make you more money than my fee, would you hire me?”

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services
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What are the BEST Months to hold a Fundraising Auction?

Bidders holding up paddles at auction

So, what month should you hold your fundraising auction event?  There really is no completely correct answer here, however I would suggest that you consider holding your event in mid-February or early June.  The reason being is that most other nonprofits hold their events in March-May and September-early November so you will cut down your possibility of having competing events on the same night. 

The advantage to February is that you will be one of the first benefit auction events of the year!  Many businesses and people attend multiple charity events throughout the year and allocate a certain amount of funds to be given to nonprofits.  By being the first event of the year you will have first “dibs” at those allocated funds and be able to set off the fundraising season. 

The advantage to June is the simple fact that most of the Spring events are completed and you will have less competing events on the day that you choose, also you will be ahead of the Fall fundraising curve as well.  I would also suggest considering a Friday night event to avoid competition; this also allows your guests the entire weekend to travel, relax or do what they want to do with their weekend.

I don’t want any of you to think that because your event is at a different time of year it won’t be successful because that is dead wrong; this blog is simply designed to open your eyes about other alternatives that will work for your event.  You can have a successful event any time of year, it mostly depends on what type of donors you can get in the room and having a professionally run event.  Check this blog out for more information regarding “The Most Important Ingredient to a Successful Fundraising Event.”

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

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What Should Your Nonprofit Organization be doing in the “Off-Season”?

Drawing out a plan

We all know that the Fall fundraising season just came to a close and everyone is in holiday mode now.  All I can say is DO NOT wait to start planning, procuring and cultivating your donor list until the last 2 months prior to your next benefit auction event!  Here are three simple things you can do in the “off-season” to start planning for your next charity auction event:

1.  Cultivate your donor list – Start making those important phone calls and contacts to your donors that generously gave at your last event.  You don’t have to start asking for more at this point, just thank them for their donation and start to develop a relationship with them.  Don’t just call them when your next event is approaching and ask for money or items; this looks like you only care about them when you need something!  Really try to get to know them and take some notes as you talk to them to remind you for future calls.

2.  Hire your professional fundraising auctioneer and consultant – Good auctioneers book up extremely quickly, many times 8 months to a year in advance!  DO NOT WAIT TO BOOK THEM OR YOU MIGHT NOT GET TO WORK WITH YOUR FAVORITE AUCTIONEER!  I recommend booking your benefit auctioneer immediately following your last event if you were happy with the service they provided.

3.  Start to procure for items – It’s never too early to start procuring items for your next event.  In fact, you have a great opportunity to ask for items or help getting items for your next event as you stay in touch with your donors and build those relationships (not necessarily the first phone call thanking them for their participation).

There are obviously many things you should be prepping for in regards to your next fundraising auction event, but these are three simple things that you absolutely should be doing well in advance to ease the panic when your event is right around the corner.  

Written by Mike Grigg, AARE, BAS of Elite Auctions and Fundraising Services

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What Most People Don’t Know about Working with a Great Benefit Auctioneer

A great benefit auctioneer is involved in the planning months in advance.

Most people that attend fundraising events see an auctioneer up on stage chanting away to raise funds for a great cause, and it appears to be seamless for a good benefit auctioneer. What they don’t see are the countless hours in consultation and setup that it took to get to the fabulous auction. The day of the fundraising auction event is just a tiny piece of the pie. 

I like to compare a good fundraising auctioneer’s job to an iceberg, 90% of it is underwater and only 10% (the part you see) is above water. If you have an auctioneer that is simply showing up the night of the event and getting on stage (the 10% of the iceberg above the water) then you are probably leaving a ton of money on the table. In order to maximize your event’s revenue you must diligently work for several months leading up the event (the 90% of the iceberg below water). 

Remember, a great benefit auctioneer will be part of your planning process as well. Be very careful with having an auctioneer just show up the day of your event with no prior engagement in your planning process. Always use a professional benefit auctioneer versus a volunteer! 

Written by Mike Grigg, AARE, BAS with Elite Auctions and Fundraising Services
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Have a Thank-A-Thon with Your Donors After Your Fundraising Auction Event


We all understand, or should understand, that thanking your donors after your fundraising auction event has concluded is an absolute must.  However, the way that you thank your donors for their generous contributions to help your cause is so very important.  Many organizations simply send out a form letter showing what was purchased/donated and a generic message thanking the donor for their contribution.  This is obviously a good idea for their tax purposes, but how personal is this for the donor and does it make them feel special?

Imagine being a donor that just gave $5,000 or $1,000 or $250 of your hard-earned money to a cause that you believe in and just receiving this form letter, which is really a must for tax purposes anyway.  Do you feel special in any way?  Do you feel that the organization values your participation in such an important event?  Do you have any excitement or feeling of obligation to attend their next event?  In some cases yes, but in most cases not really.

I suggest that you get together your entire board and staff and have a Thank-A-Thon party.  Provide some food and beverages for your board and staff and start calling your donors on the phone.  Spend 30 seconds to a minute explaining how thankful your organization is for their donation and how the funds will be utilized to better your cause.  The purpose of this call is not to ask for anything but to simply thank your donors and inform them of how the funds will be or are being utilized to better your cause.  If the donor does not answer just leave them a message, no need to keep calling until they answer.   If you had 150 people give at your event then a board and staff of 10 people have to spend about 15-20 minutes each or about 15 phone calls each. 

Most organizations do not do this simple step, so imagine how much this will put you in the minds’ of your donors versus other organizations that they give to throughout the year.  Simply put, it makes them feel special and valued which can many times equate to future support.

Written by Mike Grigg, AARE, BAS 
EliteFundraisingAuctions.com
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Plated Dinner or Buffet at Your Fundraising Auction Event?


Benefit Auctioneer, Mike Grigg with Elite Auctions & Fundraising Services discusses the importance of a plated dinner versus a buffet style dinner at your fundraising auction event.  If you must do a buffet use food stations intermixed with your auction items.  Try to avoid having a buffet at a fundraising auction event. There is a clear winner here… just watch to find out!